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Burst Media: positive view on internet advertising
AIM listed internet ad network Burst Media returned to year-on-year growth in the second quarter, which is a positive indication for new media. Although the company is no industry Bellwether, with its focus on CPM (cost per thousand — i.e. advertisers pay per view rather than per click or per purchase) display advertising, it does have a reasonable market presence in what one would expect to be a weak part of the market in a recession.
The company itself saw revenue fall for in the first half, due to the loss of a large contract. However the company’s comments on the reasons behind the return to growth in the second quarter are very positive for both the company and for internet advertising in general:
However, in the second quarter, as negative economic factors began to abate, the Company achieved a 23% year-over-year growth in Network and Direct revenue resulting in an overall performance at similar levels to the same period in 2008.
and:
As anticipated by the Board, the Company was impacted by a general slowdown in ad spend in the first quarter, however trading improved significantly in the second quarter.
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