ITV interim statement

graeme at 8:37 a.m. Thu 05 Nov 2009

The good news in ITV’s interim statement is that advertising revenues are stabilising, an encouraging change from the 11% year-on-year decline the company experienced in the last nine months.

Online revenues are growing strongly, but it is still too small a part of ITV (2% of total revenues) to make much difference, although it does get good advertising rates (18p per video view). Incidentally, these rates disprove arguments that ad supported internet video is not a sustainable business model.

There is nothing new on the sale of Friend’s Reunited, which has been referred to the competition commission.

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